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Frequently Asked Questions

Below you'll find answers to some common questions around creating a custom box. Every order is little different though, so don't hesitate to reach out with anything else you might be wondering.

Information for businesses on tax and tariff requirements, permits and regulations, intellectual property and copyright, and how to fund or incorporate a business, hire employees or sell to government. Download Business-in-a-Box for Mac to get 1,800 document templates to facilitate hundreds of common business tasks.

Can I get an instant quote for my order?

Yes, you can select your custom box style, size, material, and quantity on our free 3D box design tool to instantly view a quote for your project. As you upload artwork, add text, or color the background in each panel of the 3D model, you'll see your Unit Price update in real-time.

What if I'm designing in Adobe Illustrator?

If you're building your design on one of our Illustrator templates, you can submit your file on our Dieline Upload tool and a quote for your project will be sent to you ASAP. You can also email your dieline to our customer support team and we'll send you back a quote. If you do not have a design for your box yet, you can get a rough quote by applying a solid color on any panels of our 3D design tool where you will want your design printed.

How does your 3D box designer work?

If you have individual artwork elements such as logos, images or text, you can customize your box specifications directly on our 3D design tool and receive pricing on that same page. As you build your design on the 3D box model, you will see your Unit Price update in real-time to reflect any changes that affect your project's pricing. Once you have finalized your design, you can proceed directly to checkout, save your design for later, or even share your design with friends or colleagues!

What is the turnaround time on my order?

Our Standard turnaround for most custom box orders is around 10 business days and Rush turnaround is 7 business days. These turnarounds do not include transit time (1 - 7 business days depending on your location). Bulk or special custom orders may require a few extra days to get setup and produced. Please note that during extremely busy times of year some orders may take longer to complete. While delivery estimates cannot be guaranteed, all dates shown at checkout are the quickest estimate we offer. If your delivery date is time sensitive, we highly recommend choosing Rush production and expedited shipping.

What happens after I place my order? Do I get a proof before printing?

After checkout, our dedicated Prepress team will review your design for any technical concerns and send a 2D digital proof to your email within 24 hours. If any changes need to be made, you can send a note directly to our Prepress team through the proof page and they'll be happy to help with finalizing your design for printing.

Will I see a proof for my order?

All new orders will receive a digital proof within 24 hours of completing the checkout process.

How do I know if my art is printable?

Our dedicated in-house Prepress team will review your custom box design for any technical concerns (artwork resolution, blurriness, splits, thin lines, and bleeds) and if found, will note them for your attention in the proof. If you're unsure of how to fix any printing concerns that are noted, our Prepress representatives are happy to help you through the process. It's important to keep in mind that our team does not check for spelling or grammar errors, nor do they provide any subjective feedback on design content.

Can you print inside the box?

Yes! We can print on the inside of any of our corrugated box styles. This includes Mailers, Shippers, and Tuck Tops (our secret menu box style!). Product boxes are currently limited to printing on the exterior only. You can even use our online box designer to design the inside of Mailer boxes. For Shippers and Tuck Tops, we currently require a 2D dieline template be submitted for both the interior and exterior so we can set up your order as a custom order. You can also submit designs this way for our Mailer boxes, if you prefer to build on a 2D Illustrator template instead of our free 3D box design tool.

What choices affect my pricing?

As a high-volume producer with scale economies, Packlane provides the industry's most competitive prices on custom printed boxes available. Pricing is generally a factor of five things: dimensions, box style, ink coverage on the box, box material, and quantity (higher quantities = bulk quantity savings). If you have questions about pricing or choices that can affect your order, our customer support team is happy to help!

Everybody loves surprises. A subscription box business focuses on unique products available for a specific market, delivering packages to your customer's doorstep weekly, monthly, or quarterly. Your business will focus on sourcing the very best niche items that surpass the customer's expectations for creativity, whimsy, and function while delivering a service that becomes the highlight of their week.

Learn how to start your own Subscription Box Business and whether it is the right fit for you.

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TRY TRUIC'S FREE BUSINESS TOOLS

Start a subscription box business by following these 9 steps:

You have found the perfect business idea, and now you are ready to take the next step. There is more to starting a business than just registering it with the state. We have put together this simple guide to starting your subscription box business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Check out our How to Start a Business page.

STEP 1: Plan your Business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

Luckily we have done a lot of this research for you.

What are the costs involved in opening a subscription box business?

Logistics will be one of your largest challenges in the box business. While you don't need a storefront, you do need the space to store products and pack boxes. A small start-up may survive in your garage, but when you go viral you may need a warehouse. Otherwise, major costs will be focused on launching a blanketing advertising campaign and brand. Shipping costs will be a huge expenditure. You can launch a modest box business with a limited number of subscribers for around $10,000, but if you're planning to launch a major business right away, expect to invest much, much more than that.

What are the ongoing expenses for a subscription box business?

Once you are up and running, the cost of products, packing, and shipping will drive your bottom line. However, marketing and networking will remain crucial to keep your box current after the initial shipments are done.

Who is the target market?

While some current boxes appeal to a wide range of ages, it is true that the millennial generation is driving the subscription box market. The young consumer is anxious to experience new and unusual products while enjoying the convenience of door-to-door delivery. Your dedicated customer will be someone who has a good job with some expendable income, who also enjoys a value-packed purchase.

How does a subscription box business make money?

Your customers will pay you a regular amount for their box subscription. In order to turn a profit, you must source a collection of items that costs less than the price of the subscription. Some vendors may offer you free sampler packs, but customers will place a higher value on hard to find items or new products they can't find on the shelves at the store. Some month's boxes will turn a higher profit than others.

How much can you charge customers?

Your price will be part of the attraction. Gamers who spend hundreds a month on their hobby will easily spend $20 on a box packed with T-shirts, gadgets, and gifts. Popular box services run from $5 per month up to $200 per month for gourmet boxed meals and designer clothing rental services.

How much profit can a subscription box business make?

A good target for profit margin is about 30% per box. It takes creativity and hard work to find the right balance between inexpensive products and quality offerings. An aggressive marketing plan for a startup can see an income of $50,000 in the first six months. However, if your business manages to go viral, you can expect to see a lot more profit.

How can you make your business more profitable?

Many companies offer free samples for new products. By working with a network of companies that are in expansion, you can offer a unique experience to your customers while keeping operating costs at a minimum.

What will you name your business?

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Subscription Box Business Name Generator

If you operate a sole proprietorship, you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name, we recommend researching your business name by checking:

• Your state's business records
• Federal and state trademark records
• Social media platforms
• Web domain availability.

It's very important to secure your domain name before someone else does.

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship, partnership, limited liability company (LLC), and corporation.

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your subscription box business is sued.

Have a Professional Service Form your LLC for You

Two such reliable services:

• ZenBusiness($39 + State Fees)
• LegalZoom ($79 + State Fees)

You can start an LLC yourself and pay only the minimal state LLC costs or hire a Business Formation Service for a small additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services. You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN for free through the IRS website, via fax, or by mail. If you would like to learn more about EINs and how they can benefit your LLC, read our article, What is an EIN?.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil.

Additionally, learning how to build business credit can help you get credit cards and other financing in your business's name (instead of yours), better interest rates, higher lines of credit, and more.

Open a business bank account

• This separates your personal assets from your company's assets, which is necessary for personal asset protection.
• It also makes accounting and tax filing easier.

Buy Business In Canada

Recommended: Read our Best Banks for Small Business review to find the best national bank, credit union, business-loan friendly banks, one with many brick-and-mortar locations, and more.

Get a business credit card

• This helps you separate personal and business expenses by putting your business' expenses all in one place.
• It also builds your company's credit history, which can be useful to raise money and investment later on.

Recommended:Read our guide to find the best small business credit cards.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

Federal Business Licensing Requirements

It is important that your business abide by all federal postal regulations. Visit the United States Postal Service website to learn more.

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a subscription box business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits.

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses.

For information about local licenses and permits:

• Check with your town, city or county clerk’s office
• Get assistance from one of the local associations listed in US Small Business Associations directory of local business resources.

STEP 7: Get Business Insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance. This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Learn more about General Liability Insurance.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance. If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

Recommended: Learn what business insurance for your Subscription Box Business will cost.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners, we'll give you helpful tips and advice for creating the best unique logo for your business.

How to promote & market a subscription box business

Before you start to spend money on placing ads, you need to develop a brand. Create a catchy name and theme for your box that stands out from the crowd. Before doing a big launch, reach out to celebrities (traditional and internet) and local media and offer a sample box and have them share their experience to get the conversation going. Flood all media channels, focusing on social media to saturate feeds with mentions of your new product.

How to keep customers coming back

Your young customers will buy their first box because you have a fun ad and your crate is filled with clever and unique items. They will maintain their subscription when they are always surprised by the variety and quality of your offerings. Their loyalty will be demonstrated when they share their box with friends, generating more subscribers.

STEP 9: Establish your Web Presence

A business website allows customers to learn more about your company and the products or services you offer. You can also use social media to attract new clients or customers.

Start A Subscription Box Business In Your State

Select your state below for an in-depth guide on completing each of these steps in your home state.

Business In A Box Canada Reviews

Is this Business Right For You?

Subscription boxes are a marketing guru's dream. If you love networking to expand the impact of your brand and connecting with people who are passionate about cooking, pets, technology, or any other niche market, you are halfway there. You will also need to be ready to tirelessly work with suppliers in order to deliver new and unique products that your customers can't wait to try.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

What happens during a typical day at a subscription box business?

During regular business hours, you might have to:

• Pack and ship boxes ready
• Source new products
• Expand your network of suppliers
• Create advertising campaigns for your target market
• Perform a quality test on all of your products
• Create box themes for the upcoming year
• Staying on top of customer service

What are some skills and experiences that will help you build a successful subscription box business?

• The ability to research consumer trends and apply marketing metrics
• A knack for smart investing
• Creativity
• Personal passion related to the specific theme(s) of your subscription box business
• The ability to network, form relationships, and negotiate the best prices for any given item

What is the growth potential for a subscription box business?

Great news! The subscription box service industry is exploding. When you create a box that fuels the need for new shoes, clothes, techie toys, or children's activities, the potential for growth is exponential. You may start out shipping a few hundred boxes out of your garage and end up with a massive warehouse in a short time. Your ability to read and respond to trends in the consumer market and create a unique box will determine your ability to expand.

TRUiC's YouTube Channel

For fun informative videos about starting a business visit the TRUiC YouTube Channel or subscribe below to view later.

Take the Next Step

Business In A Box Canada

Find a business mentor

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

• Funding
• Events
• Guides
• Support

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a subscription box business?

The box business is all about feeding a hole in the consumer's life they didn't know they had. Your path to success is identifying that need--whether it be for organic jelly, shower curtains, or refrigerator magnets--and creating a collection of items the average customer won't find while shopping downtown. After delivering a fabulous crate crammed with fun, you will need to take advantage of the initial excitement by encouraging chatter on all social media outlets that can end up with mentions in mainstream feeds. This is truly a viral business. Be ready to respond by anticipating success.

How and when to build a team

Starting A Business In Canada

Upon launch, you will likely want to hire additional workers to pack and ship boxes. Additionally, finding highly skilled team members to run your marketing campaigns will be essential, unless you have the skills to do this by yourself.

Next Steps

Get more ideas with our Business Ideas Generator.

Check out our How to Start a Business page.

Sign up at the Business Center to access useful tools for your business.

Useful Links

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Industry Opportunities

Best Business In Canada

Real World Examples

Further Reading